10 Tips for a Great Sales Pitch For Your Next Exhibition

Do you want to make a lot of sales at your next trade shows? Sure you do, but trying to convince people to buy your product at trade shows can be quite difficult. Luckily, there are some ways you can persuade them.

A clear, focused, and convincing sales pitch is an important tool for any salesperson. The goal of a sales pitch is to showcase how your product or service can solve your prospective customer’s problems. It also makes people pay attention to you and to the product or service you’re selling. 

A great sales pitch can lead to endless opportunities for your business. Here are some tips on creating an effective exhibition sales pitch:

1. Research on your target audience and the companies attending the trade show

It is important to know who are you selling to, be it random passers-by or a representative of a company. Find out what your target audience cares about, what problems they might be facing, and what appeals to them. You’ll be able to create a more targeted and focused sales pitch, if you know who you are selling to. By creating a more tailored sales pitch, you will be able to persuade them to do business with you.

2. KISS (keep it short and simple)

Ideally, an exhibition sales pitch should not be longer than 30 seconds That’s all the time it takes for somebody to get hooked. A sales pitch should include a short description of your product or service and how it can help improve the lives of potential customers. Use short and simple words to get your message across. Use friendly and approachable language as if you were talking to an acquaintance.

A good sales pitch example is one for the marketing attribution platform Brightfunnel: “Brightfunnel is a marketing attribution platform designed to help marketers understand the true value of their marketing touches and their impact on the revenue and buyer’s journey.”

3. Show them the value of your product

Successful sales pitches emphasize the value a product adds in individuals’ life. Show these potential customers how your products or services can improve their company, professional or personal life.

4. Educate yourself on your products and services

The sales process doesn’t end with your 30-second spiel. Your prospective customers are going to ask questions about what wasn’t mentioned in your sales pitch. Research information about the product or service you are selling. Know what it is, what benefits you can get from it, what ingredients or technology is used, and other important information. Not being knowledgeable about the product or service you are selling leaves the customer doubtful about buying.

While the content of your sales pitch is important, it is necessary to know how to present your sales pitch. Here are some tips on how to improve your skills in trade show chat:

5. Give a genuine greeting

Before starting your sales pitch, give a friendly and enthusiastic “Hello” or “Good day”. Your friendly energy will make your potential client inclined to stop and listen to what you have to say.

6. Be aware of your body language

Your body language and the tone of your voice make a big difference in the delivery of your trade show chat. People can sense if you’re not engaged and invested and they’ll get turned off. They see it when you’re eating, slumped over your phone, or spacing out at your booth, so go with a straight back and a big smile.

7. Use open-ended questions

Open-ended questions help you create connections and learn more about the attendees. These will help start a dialogue between you and your potential customer about them, their problems, and the solution you can offer.

8. Create a discussion

The best sales pitches are dynamic two-way conversations. It shouldn’t be a simple question and answer between the two of you, aim for an engaging discussion.

9. Act and sound natural

People will notice if you just memorized a script. Remember the key points of your sales pitch and practice different approaches to different people. That way, you’ll sound like you’re talking to an acquaintance. A more natural delivery of your exhibition talk will make you appear more confident, dependable, and trustworthy.

10. Prepare for rejections

Sometimes, no matter how good your sales pitch is,  you will experience rejection. Maybe they don’t have the budget for it or are simply not interested. When this happens, thank the person for their time, give them a business card or a flyer for future reference, if possible, and wish them a good day.

Now gather your team and get creating an amazing sales pitch, we’re sure you’ll be great!