10 ways to Attract a Crowd to Your Exhibition Stand

Imagine so many potential customers all gathered in one place? That’s why trade shows are one of the best avenues for you to make people aware of your brand. One of the biggest challenges for all trade show exhibitors is to attract an audience to their booth, but we’re here to help you with that.

Stand out with your exhibition booth with these quick ten tips:

1. Lure in people with visuals

10 ways to Attract a Crowd to Your Exhibition Stand | 1. Lure in people with visuals

This is probably the most important thing you have to do for your display stand. It is the first thing people will see when they go to your booth. 

When designing your exhibition, create a narrative and tell your story through the design. Use striking and relevant visuals that leave people curious about your business. Make sure visuals are visible from afar by getting an appropriate size banner

It’s also important to create an inviting and approachable atmosphere that will make people queue up to get a glimpse of your display stand. 

2. Show them what you got

10 ways to Attract a Crowd to Your Exhibition Stand | 2. Show them what you got

Live demos of your product or service are a creative way to stand out. It’s a good way for trade show visitors to see the product or service in action. They’ll be able to understand how the product actually works and you’ll have a chance to convince them that they need it.  

Reminder! Make sure your exhibition equipment works or you won’t be able to do the demo.

3. Have awesome printed goods ready

10 ways to Attract a Crowd to Your Exhibition Stand | 3. Have awesome printed goods ready

A sign can easily grab anyone’s attention. Have banners and signs at your stand or leading up to it. That way, even if people don’t pass by your booth that day, they will still remember your business.

4. Gamify it

10 ways to Attract a Crowd to Your Exhibition Stand | 4. Gamify it

One of the best ways to attract people to your pop up stand is by having interactive and engaging activities. Games are a great way to interact with the fair attendees and create a lasting impression on them. There are a dozen of activities you can do, challenges, photo booths, comment walls, you name it.

5. Giveaways

10 ways to Attract a Crowd to Your Exhibition Stand | 5. Giveaways

Giveaways are a crowd magnet. Hand them out to booth visitors along with a flyer or a business card. They can also be used as prizes for games and challenges at your booth. Make sure your giveaways are relevant to your business and useful to the attendees. Some creative ideas for giveaways are branded flash drives, power banks and all types of writing utensils. These are giveaways, which serve for both advertising, but are also very useful to the visitors.

6. Everybody loves free food

10 ways to Attract a Crowd to Your Exhibition Stand | 6. Everybody loves free food

Have some snacks and drinks ready for the people dropping by your booth. We are here to tell you that branded water bottles are a huge crowd-pleaser. For food-related businesses, we suggest giving people a sample of your product.

7. Free wi-fi

10 ways to Attract a Crowd to Your Exhibition Stand | 7. Free wi-fi

Have a wi-fi hotspot ready for your visitors in case they need it. Slow wi-fi is annoying. Take it from us when we say that the cellular services at trade shows aren’t that good, so you will make attendees super happy with a fast, free access connection

8. Use video presentations

10 ways to Attract a Crowd to Your Exhibition Stand | 8. Use video presentations

What happens, if your whole team is talking up your brand to people, but there are more curious faces showing up? We recommend using video presentations. They are a versatile tool that attracts a lot of people and can be used to communicate with your audience no matter if someone’s at the booth or not.

9. Have regularly scheduled education workshops

10 ways to Attract a Crowd to Your Exhibition Stand | 9. Have regularly scheduled education workshops

People come to trade shows for a lot of reasons, including the desire to learn. Having short and simple workshops can draw people to your booth regularly. You can also use this opportunity to give branded information such as worksheets to the audience.

10. Create a sitting haven

10 ways to Attract a Crowd to Your Exhibition Stand | 10. Create a sitting haven

Most of the time, there are no resting places in trade shows and exhibitions. Having a place where people can rest their feet will easily draw in people to your display stand. While they rest, you can casually talk to them about your product or service or leave them something to read like a flyer or catalogue.

Are you ready for all the people coming up your way? We are sure that with these tips you’ll have people flying in your booth in no time.