4 Tips to Promote Your Restaurant, Bar or Hotel
Spring is finally here! The sun is slowly gaining more power and everybody goes outside. This is obviously great news for all restaurants, bars and hotels. All hospitality businesses are preparing for a great summer. The drinks are ready, the food is ready, the personnel is ready, now you only have to wait for the customers.
That last part is a lot easier said than done. The competition is growing each and every day, everywhere there are new restaurants, bars and hotels. How do you differentiate yourself from the others and make sure you stand out this summer?
Creative Ways to Promote your Hospitality Business
When it comes to marketing a lot of people understandably go online. But when it comes to the hospitality business, more traditional ways of marketing such as flyers, banners, posters and flags are still very effective. There are even more creative ways of using print products for your marketing, such as printed T-shirts for your employees, special packages for takeaway food and water bottles with your hotel’s logo on it.
Tip 1: Be Original
A very important point to keep in mind when picking any of these options: be original. Your message will really stick with people when it’s something they haven’t seen before and when it differentiates you from the competition. You could do this by picking a creative design, text or special offer. Use your fantasy!
Tip 2: Be Consistent
Make sure that all your communication efforts really fit together. This means that the message you sent and your brand identity are always the same in all of your marketing tools. This way all marketing tools will strengthen each other and make sure that your customers start recognising your brand.
Tip 3: It’s All in the Details
Of course posters, flyers, banners and other print products are very important, but there are also more creative ways to promote your business. Consider printing French fries boxes, entrance tickets, placemats or even cocktail picks.
Tip 4: Everybody Loves Goodies
You can also consider fun goodies to give your customers before they leave. This is a nice reminder of the great time they had at your business, while it organically promotes your brand at the same time. A win-win situation! Relevant goodies for your restaurant, café or hotel would be T-shirts, balloons or lighters.
We hope you now have more than enough inspiration to make sure your hospitality business looks great this summer. You can have a look at all of our hospitality products right here.