Business, Inspiration, Marketing
5 marketing tips for the small business owner
Finding new customers can be quite difficult for you as a small entrepreneur. You have little time and don’t really know where to start. These 5 marketing tips will help you to further develop your company and attract new customers. Moreover, the tips are easy and quick to apply, so you can get started today.
1. Search (even) better within your own network
You can often find the best customers within your own network. Because you already know them, they will become customers with you more easily. In addition, you can generally make more mistakes with these customers without leaving them, although you prefer not to make mistakes with your acquaintances.
2. Go to (local) events
As the first tip showed, a large and strong network is very important. By going to relevant events you get to know potential customers, who you can either make a customer directly or add to your network (and later become a customer). Do not forget to ask for a business card from the people you get to know, and also hand out your business card.
3. Make sure your company building stands out
Do you have your own business premises? Then that is an ideal way to bring your company to the attention. Often thousands of people pass by every day, so you have thousands of opportunities for new customers. For example, use banners and flags with your printing to make your building stand out in the street.
4. Use social media
You can easily reach your target group via social media. Make sure to post nice messages related to your business. You can ask your network from tip 1 to increase your reach. When ten of your friends share a message, you often have a reach of thousands of people. The big advantage of social media is that it can be set up for free. A disadvantage is that it takes a lot of time to keep up.
5. Approach your local target group
80% of small businesses have a local target group. Knowing that your target audience is in a small geographic area makes marketing a lot easier and cheaper. You do not have to approach people who do not fall within that area. So you do have time about the local target group that matters. When you know where the target group lives, a door-to-door mailing is very effective. Many entrepreneurs think this is expensive, but this is not so bad. For £30 you can already find yourself on the doorstep of 1,000 households.
The possibilities are endless
The above tips are just the tip of the iceberg. There are countless opportunities to attract more new customers and grow your business. Do you have a good marketing tip or case study examples of an excellent campaign? Let me know in the comments! I am very curious about your ideas.