5 Ways to Promote Your Business on the Beach
Here comes the sun! With everyone going to the beach this summer, you might find business progress a little slow. You’ve got to step up your summer promotions. Here’s a fun idea: instead of bringing people to your business, maybe you could bring your business to the people.
The beach is the number one summer vacation destination. Different kinds of crowds all go there to escape the summer heat. It is the perfect place to promote your business in the most creative way possible. Here are some of the ways you can advertise your business on the beach:
1. Sands All the Way
Looking for a show-stopping promotion on the beach for your summer campaign? Create promotional sand sculptures. While sand may be an unconventional medium, it can easily attract attention and impress beachgoers. People won’t be able to resist taking a picture with your sculpture and post it on social media.
Make sure you print a sign to make your sculpture even more eye-catching and don’t forget to include a hashtag on the sign so that you can compile all posts of the campaign.
Another great thing about sand sculptures is that the materials are free. All you have to do is pay sand sculptors to create the design.
2. You Can’t Beat the Classics
Beach banner advertising is an effective marketing platform even if some consider it to be old-fashioned. This beach advertising platform has stood the test of time for a very good reason. People notice it every time.
Outdoor banners don’t get lost in the crowd and can’t be ignored. When installed correctly, they can also last for a very long time, and beach flags -well it’s right there in the name – they are perfect for sticking in the sand on a busy beach day!
3. Sweet Summer Goodies
People love free stuff. They love it even more when it’s something they can use to combat the heat of the sun.
Summer is the perfect time to give away some freebies. While there are hundreds of corporate gifts you can brand with your logo, make sure your giveaways are relevant to your brand and are functional for the customers. Some of the best summer giveaways to pass out at the beach include beach games, branded umbrellas, cooler bags, and printed water bottles. Not only can beachgoers use this on their day at the beach, but they’re also a great way to boost brand visibility.
This beach advertising strategy also increases the chance of the brand to be featured in people’s social media. People love taking photographs on the beach. It’s possible that they’ll feature your corporate gifts or have people use them as a prop. Either way, it’s free online summer marketing for your brand.
4. Events Galore
Host a public event at the beach that everyone can enjoy. It is the perfect place for fun summer activities and celebrations. People will always associate your brand with the positive experience your event brings to them. They will be more inclined to support your brand and buy your products and services.
There are plenty of summer events you can set up on the beach. You can host sports events like beach volleyball and frisbee, summer cookouts, concerts, or even a summer solstice party.
Don’t forget to use banners and posters to promote your business at the event. It’s the perfect time for people to know more about your company and the event.
5. Cash It In
A beach is a place for exploration and discovery. Set up a fun treasure hunt as part of your beach marketing campaigns.
These activities are a great way to engage beachgoers and generate interest in your business. It would also give them a chance to experience your brand on a more personal level. You can also get free publicity not only from the local media but from the participants of the event who are most likely documenting it on social media.
Here’s a tip: Give your treasure hunt participants exclusive prizes. It can be a limited edition product, a year supply of your products, or free passes to your services.
The summer is a season of fun and excitement. Don’t forget to bring all those qualities to the people when you’re advertising on the beach!