How To Fold Your Brochure
Designing the perfect brochure is a great way to get your company’s key messaging across. Colourful, bold, professional printed brochures are a fantastic way to make a great impression. To make your brochure stand out from the crowd, try a folded design. Folded designs are a great way to easily split your key bits of information into separate chunks and make reading the brochure seem more manageable to your potential customers. Here’s our easy guide to 5 great brochure folding options to start you off.
The tri-fold brochure
The tri-fold brochure is a very popular folding template. It will give you six different sections to work with: three on the front and three on the back. It folds up neatly to create a clear front and back page. If choosing this design, a great tip is to allow the cover fold to be slightly larger than the other folds. This will allow the brochure to sit neatly on display and makes it look really professional and sleek.
The french fold brochure
The quarter-fold brochure is a very simple fold where you fold the paper in half vertically and then in half again horizontally. This is a great choice when you have one large design in mind, but would like some smaller areas for key information. This quarter-fold brochure works really well if creating a product brochure where you want to display all of your products and prices on one page and use the smaller 4 panels on the back for key information, such as your company address, delivery details and an eye-catching front page.
The half-folded brochure
The half-folded brochure is a really smart design, that turns your brochure into a professional-looking booklet. It’s a great template to use when organising your information in a clear and concise way, with a popular choice being to use the front page as a cover, the middle two for content and the back page for company information.
The Z fold brochure
The Z fold is when a brochure is folded in three backwards and forwards so that it creates a ‘Z’ shape when looked at aerially. This is the type of fold usually used in maps and is a great, fun way of folding brochures for things like day attractions and leisure activities.