What Business Should I Start?

So you missed the deadline for the next series of the Apprentice, but you aren’t willing to let that stop you. Good! You’ve been thinking about starting a business for a while and have perfected your negotiation, leadership and communication skills – So what is next and where do you start?

So you missed the deadline for the next series of the Apprentice, but you aren’t willing to let that stop you. Good! You’ve been thinking about starting a business for a while and have perfected your negotiation, leadership and communication skills – So what is next and where do you start?

It is true that the majority of successful business owners possess a basic, similar skill set – but there are others, more specialised, along with strengths and weaknesses, that lend themselves to certain industries and business types. In today’s fast moving business culture you are constantly having business ideas thrown in your face; as you walk into town, browse your social media and talk to friends and family who always ‘know someone’ who has started their own business and is eager to share their pearls of wisdom with you. 

But what is really important, and something you must consider before embarking on your own business journey, is what business your personality type leads you to. In which business would you absolutely thrive? In order to answer that question for you, we are going to make use of Jung’s theory of psychological types.

Here at Hello Print we have conducted some research into which personality types suit which line of business, so see which one fits you: 

ISFJ (Introverted, Sensing, Feeling, Judging)

ISFJs are always caring to others. Despite their introverted character, they have an amazing power to connect on a profound level with other people. With their extreme empathy towards everybody, their place is in industry, focused on helping humanity, think of business like NGOs, psychology or recovery centers. 

ESFP (Extroverted, Sensing, Feeling, Perceiving)

ESFPs are naturally drawn to innovation. They are extremely extroverted and talkative. They are not your regular 9 to 5 office worker. They need to be in the grind, doing the hard work. They are highly perceptive, which proves to be useful in jobs, where they work with other people and clients. The ideal business for ESFP would be in the hospitality or PR industry.

ESFJ (Extroverted, Sensing, Feeling, Judging)

These people are always on top, they just can’t help it. ESFJs are the perfect leader for anything. They would be the perfect head of a producer company, be it in any creative industry. They would also make an amazing movie director or a business consultant. Any job, where you will take the lead and be in touch with a lot of diverse people is ideal.

ISFP (Introverted, Sensing, Feeling, Perceiving)

ISFPs are the artsy type. They are creators and creativity runs in their blood. Their sensitive and emotional side leads to them turning everything they touch into a piece of art that will make you feel something. This is the perfect person to head a graphic design business or write graphic novels, be a photographer or a painter.   

ISTP (Introverted, Sensing, Thinking, Perceiving)

These people are the curious ones and curious at life we mean. They can do it all, they are also quite patient, which helps them to develop all kinds of skills. They would be the perfect person to start a business as an engineer. 

ESTJ (Extroverted, Sensing, Thinking, Judging)

The number one priority for these people is efficiency. It’s all about clear and easy structures, reasoning and basing everything on facts. A financial consultancy would be the best business choice to start or developing a franchise, starting everything from scratch and developing structures would be a breeze for them.

ISTJ (Introverted, Sensing, Thinking, Judging)

These guys are very authoritative. The kind of person, which walks in a room and everybody shuts up to hear what they have to say. Their highly developed overthinking makes them perfect analysers of any situation. Therefore, their perfect business is a law firm, an accountancy business or literally anything that’s of their interest, because they are highly responsible and work very hard, so chances are that any business they start, it’s going to be successful. 

INFJ (Introverted, Intuitive, Feeling, Judging)

These people are great at understanding what’s to come, they truly have predictive powers and are extremely tactful towards others. They are very sensitive to each situation and perfectly know their place. The best business for them would be anything which allows them to communicate and coach people or raise money for charity.

INFP (Introverted, Intuitive, Feeling, Perceiving)

They are the best in whatever they care about. With these people it’s all about giving what you love a funky twist. They are very nurturing towards others and care deeply for other people. A perfect business to start is anything in retail, they’ll excel in all client communication. 

ESTP (Extroverted, Sensing, Thinking, Perceiving)

It’s always interesting with these people, because they never stop to smell the roses. Always on the move, always working. They are extremely perceptive of people and situations, which make them extremely persuasive in a good way. The can literally make you buy a glass of water for 10 million, their convincing power is beyond incredible, so any job in sales, where they can use that skill is perfect for them.

INTJ (Introverted, Intuitive, Thinking, Perceiving)

While the INTJs do not enjoy teamwork, they actually really like listening to criticism and finding out ways to deal with it and improve. They are highly analytical and work very well with data. A perfect business would be a marketing agency, data analysis center or anything with science. 

INTP (Introverted, Intuitive, Thinking, Perceiving)

INTPs have a mind that combines logical reasoning with abstraction in the best way possible. They are innovators and oftentimes pure geniuses. A perfect business for them is an innovation center or a lab.   

ENTP (Extroverted, Intuitive, Thinking, Perceiving)

These guys sure know how to argue and debate. Highly knowledgeable, they are the know-it-all friend in any group. Their extroverted nature helps them to communicate with people easily and effortlessly.  Anything where they’ll have their hands full and be a round a lot of people is the perfect job. Businesses like event-organizer or PR are perfect, they offer a dynamic and complicated environment. 

ENFP (Extroverted, Intuitive, Feeling, Perceiving)

The life of the party. These people love life and life loves them. The have a fine-tuned sense for what is good and bad and how to treat people, so that they end up melting in their hands. This makes them excellent for starting a business like a travel agency or a nightlife bar, restaurant and anything in the hospitality sector.

ENTJ (Extroverted, Intuitive, Thinking, Judging)

These people are bold and daring, they know their purpose in life and are not afraid to follow it. They have all the power and brains to see their dreams come true. They are skilled conversationalists and are perfect for public speaking. 

ENFJ (Extroverted, Intuitive, Feeling, Judging)

ENFJs are extremely charismatic and highly persuasive. They easily make people trust them and like them. They have a high work ethic and are very empathetic. All these qualities make them the best person to start a business in investment. People will trust them with earnings and savings and they will be excellent at managing the responsibilities that come with such a job.

So, which personality type are you and what business are you starting? Let us know in the comments below.