The Difference between Digital and Offset Printing
There are two different ways to print; offset print and digital print. These are the most common ways and are what we use at Helloprint. We can imagine that you don’t know about these types of printing and you are thinking, ‘what is the difference between the two?’ ‘What are the advantages and disadvantages?’
With smaller impressions, digital printing is cheaper. The reason for this is that the start-up costs are lower with a digital printing machine. The machine has a short preparation time and therefore can start printing immediately. The printing is finished before you even know it’s started! Digital printing is cheaper at a print run of 0 up to 250. If higher impressions are digitally printed, the costs will be higher because the variable costs with this printing method are very high.
Offset printing can be seen as a mass production. The files are collected on a B1 size (700x1000mm) paper and printed in a machine bigger than a digital machine. One of the advantages of offset printing is that the price is very low by an impression of 250 or more. The reason for this is that the variable costs are lower but the start-up costs (fixed costs) are higher, which means that offset printing is only cheaper with an impression of 250 or more.
A few years ago, the differences in quality were a lot higher and offset printing was better than digital printing. At the moment, in comparison there are still some differences between the two, but the differences are still very minimal.
Pros & Cons for Digitial Printing
Low start-up costs Cheaper with printing low impressions Printing is finished quickly
High variable costs Impressions of 250 or higher the costs are more
Pros & Cons for Offset Printing
Costs are cheaper with impressions of 250 or more. Low variable costs
High start-up costs Slower production in comparison with digital printing.