Business, Print Inspiration, Products
How To Boost Sales With Printed Products
Marketing is a tricky business. You need to come up with the right marketing strategy to reach their target audience and leave a lasting impression on them. In the age of the Internet, digital marketing is one of the most effective methods used by companies to market their brand. Though it is important for you to take advantage of digital marketing in promoting your products and services, you should not ignore the influence of print.
Contrary to popular belief, print products are powerful tools, especially with the right content, design, and printing. Print marketing done right can be instrumental in leveraging your brand and boosting sales. There are just some things that print marketing achieves that digital marketing cannot.
In Print We Trust
Digital marketing brings about a lot of business for companies. However, print marketing brings about its own fair share of advantages.
Companies using print have an easier time establishing trust between them and their customers. People tend to trust those who use methods and processes that have been tried and tested for many years. Digital marketing has only been around a decade or two. It continues to change and develop almost every year, making it hard to gauge what it is really capable of.
Customers support brands they believe to be trustworthy. Professionally-printed products such as flyers, banners, and signs make businesses appear more legitimate, professional, and dependable. Many businesses dedicate a lot of their resources to produce well-designed and well-written print marketing materials. They hope to both establish their brand and avoid reprinting costs.
The Memory Seal of Print
There is also a higher recall of information when businesses use print marketing. With photo or video advertisements posted in social media, people tend to scroll past them without a second thought. People are tired of the intrusive ads that interrupt the user’s social media experience. Sometimes these online ads are even fake.
On the other hand, customers take more time to read the message of print products. Flyers, brochures, booklets, and other forms of print are tangible objects that can be kept in one’s pocket, bag, or home for a long time. They also allow slower, deeper, and more focused reading.
An Increase in Brand Awareness
If you are looking for a medium to effectively convey your brand’s message, products and services to the public, print marketing is the way to go. While its reach isn’t as global as digital marketing, it is proven to be effective in promoting special offers and sales, new products and services, and even increasing brand awareness. Businesses, big and small, can use print to target specific audiences in different areas.
Print materials are also a cost-effective marketing strategy. Usually, the larger the quantity ordered, the less you have to pay per piece. You can reach thousands with the right distribution method. A large number of flyers and brochures, even just displayed on a cashier counter, can garner thousands of impressions, even before being picked up.
Printcited (building an emotional connection with customers)
Print products bring an element of excitement to customers, due to the fact that it is a tangible touchpoint with a brand. Be it a banner, poster, flyer, no matter the format, if it is a well-executed visual, it will make customers feel something. And the impact of emotions cannot be beaten.
Including printed promotional materials in your brand’s marketing campaign can bring a lot of advantages. However, you must remember that the content, design, and printing of your flyer must be high quality for your business to really reap the benefits of print marketing.
Take a look at printed products that make you interested and think of what benefit the products bring. Once you know what printed products bring the benefit you’re looking for, you can take a more specified approach.