How to Choose the Right Paper for Your Booklets

Have you ever been impressed by a business just from the look and feel of their booklet? The right paper can affect your customer’s perception of your brand. Even a simple design can look luxurious, if you choose the right paper. 

Selecting the right of paper for booklet printing can be hard, considering the wide variety of paper types on the market. A good rule of thumb is that the inner ages can never be thicker than the outer. This booklet paper guide will explain what are the various types of paper for booklets and when to use them:

Silk Coated Paper

250 gsm Silk Coated

You can never go wrong with silk coated paper. It provides an amazing finish that everybody would love. It is available with 90 gsm or 170 gsm paper weight for both the inner and cover pages. In addition, there are two more silk coated paper weight options for the cover pages: 135 gsm and 250 gsm. Remember: the higher the gsm, the thicker the pages, the sturdier the booklet. 

135 gsm Silk Coated

The silk coated paper finish can be described as something in between glossy and completely matte. It provides paper with an incredible sheen that appear luxurious, yet it makes text is easy to read.  

When should you use this?

Silk coated paper is a perfect option for text heavy booklets. The sheen of this paper finish provides the perfect balance between vivid imagery and readable text. It is an excellent choice for booklets, meant to include a lot of information. For instance, product promotional booklets or booklets for business partners. It will give off a very professional and corporate feel to your booklets. 

Gloss Paper 

250 gsm Gloss Coated

The gloss paper finish is available in 135 gsm  and 250 gsm for both the inner and cover pages. The gloss finish gives the paper a high shine and vibrancy to your booklet design. 

When should you use this?

Gloss paper is perfect for booklets with a lot of visuals, because it will bring them to life. Booklets with a gloss paper finish are best for introducing abstract concepts in your booklets, which use images for the descriptions. 

135 gsm Gloss Coated

UV Laminated Paper

Dress your booklets to impress with UV Laminated paper, which is available only for your booklet cover and it comes in two paper weights: 250 gsm and 300 gsm. This type of paper provides an extra glossy look for your booklets, which leaves an extremely luxurious and expensive feel to your booklet. 

300 gsm UV Laminated

When should you use this?

The paper type is perfectly suited for designs packed with images. The glossy coat and high grammage paper makes any image stand-out and appear very vivid. 

Matte Laminated Paper

The height of professionalism is matte laminated paper. It is available only for your cover pages in two paper weights: 250 gsm and 300 gsm. This thick paper with a beautiful matte finish is sure to make any booklet cover look professional and highly polished. 

250 gsm Matte Laminated

When should you use this?

It is the most perfect choice for text heavy covers with a lot of bold typography. This paper type is suitable for brochures, meant to be given out at business events and meetings. The matte look makes for a very professional feel of the brochure. The higher grammage would create an impression of even more exclusivity, so choose this paper type for brochures, designated for exclusive clients or business partners. 

It’s also good to consider these other factors that can help you decide which is the best paper for printing booklets:

  • Budget. Some booklet papers are more expensive than others. Choose a cost-effective paper that can bring out the best in your booklet design.
  • Number of Pages. Consider how many pages your booklet has. It may look more luxurious, but booklets with more than 50 pages will be much heavier with thicker paper.
  • Readability. Always consider the reader’s experience. Text-heavy booklets need a silk finish to ease reading under bright lighting.
  • Content and Design. Different paper types bring out the best in your content. For instance, the high shine of glossy papers brings life to visuals-heavy booklets.
  • Durability. Consider how long you want your booklet to last. The thicker the paper, the more durable it is.

Create the right impression by selecting the best type of paper for printing booklets. If you have any questions regarding the different booklet paper types, contact us. We’ll gladly give you a hand with your booklet printing!