How to Choose the Right Paper for Your Poster

What kind of paper will bring out the best in your poster printing? While the content and design are important aspects of an effective poster, selecting the right paper for your poster is crucial in creating a powerful impact.

There are many kinds of poster paper materials on the market. Each has its own unique quality that can certainly bring your designs to the next level. Here is a designer’s guide to printing a poster:

How Long Should It Last?

How Long Should It Last? | How to Choose the Right Paper for Your Poster

How long do you intend your posters to last? A week? A month or two? Many people overlook the important detail of longevity. This often leads to extra costs in reprinting and reposting.

If you want long-lasting outdoor posters, get waterproof posters printed on 170 gsm PVC poster paper material. If you want short-term posters, use 80 gsm fluorescent papers that are sure to grab the attention of your customers, even if they don’t last for that long.

Where Am I Putting This?

Where Am I Putting This? | How to Choose the Right Paper for Your Poster

Think of the locations where you will put your posters. Are you posting them indoors? On poster walls? On lamp posts?

If you are putting posters on boards, for instance, get 115 gsm blue back posters. The blue backing prevents old posters from underneath to show up.

How Should It Look?

How Should It Look? | How to Choose the Right Paper for Your Poster

What kind of look are you going for with your posters? Do you want your posters to look sophisticated? Classy? Fun? Selecting the right paper for your poster helps to give people the right impression of your brand.

If you want to print a visual-heavy poster design, you need the best paper quality of 190 gsm paper to bring out the vivid colours. These photo-centric posters are sure to bring out the best in your design.

How Much Can I Spend?

How Much Can I Spend? | How to Choose the Right Paper for Your Poster

Consider how much of your budget is allocated for poster printing. Some poster papers are more expensive than others. While you would want to get the cheapest option, also try to get the best paper quality for the job.

For example, if you are looking to print a large number of posters, consider getting 135 gsm gloss posters. It is inexpensive, yet the thickness of the paper is durable enough to last for a long time.

Give your poster design justice by choosing the best paper weight for posters. Now that you know the art of choosing the right paper, head on over to our website and order your own poster!