How to Design Flyers for Business

Flyers are one of the most effective and affordable marketing tools for your business. All types of businesses use them. They have the power to attract new and existing customers, give important information, and help increase sales. Compared to social media, subscription emails and billboards which we’ve grown to ignore, having someone personally hand you a flyer will definitely make you take notice. Like most print products, flyers just give you that personal touch.

Here’s how to design effective business flyers that are striking but also give relevant information to your customer.

Function Before Form

Before going into the content and graphics of your flyer, consider what you are making a flyer for. Is it to announce a sale or event? Is it to show a new product? Or is it just for spreading general awareness of your business?

Once you’ve figured that out, align your content and graphics with the purpose of the business flyer.

Consider Your Content

Before working on your leaflet design, work on your content first. Use simple and direct-to-the-point words that would get your message across. Also, use approachable and enticing language that would make your reader take action. Give them a little push to check out your website or try your new product.

Choosing the Right Size and Shape

Pick the right size for your flyer. Bigger sizes of paper work best at showcasing your products or advertising a new product or an upcoming event. Smaller sizes of paper are better used to promote sales and special events.

If you don’t have design programs available, there are several free online tools you can use, like Canva

Customising Your Flyer

Once you’ve got your purpose and content, it’s time to start working on your flyer design.

Keep things simple and straight to the point. You only have a limited space to work with. Make sure not to overload your flyer with irrelevant graphics and information. Give your design some room to breathe.

Be creative. Just because your flyer is simple doesn’t mean it has to be boring. Use colours that are striking but still in line with your brand. Use relevant, high-quality graphics and photos.

Make essential information accessible. You can’t put everything in your flyer design. Include contact details and social media handles that your readers can search so that they could learn more about your business.

Printing Your Flyer

Designing your flyer doesn’t end with the content or the appearance. Even the type and finish of your flyer has an impact on your audience.

Choose a paper type that will withstand the distribution process and will appear professional. Make sure that it can be folded and stored inside a bag or someone’s pocket (135-250gsm). It can be quite awkward carrying a bulky flyer that you can’t put away in your bag, and it’s more likely this will be ditched.

You can also choose a finish for your flyer paper. A matt finish will give you a natural look great for a flyer with lots of text. A gloss finish will create a striking, almost mirror-like effect that will accentuate your visuals.

A well-designed flyer can do wonders. With the right content, design, printing, and distribution, a flyer can be a great marketing tool.