How to Effortlessly Promote Your Business
Imagine a world, where time, money and manpower are not a factor in your strategy. You don’t need to have a huge budget or to put in a lot of effort to have a killer marketing campaign. There are some easy marketing strategies that give high exposure without spending or doing much.
Here are some of the ways on how to market your business for cheap:
Branded clothing is a versatile and effortless marketing tool that can be used as a business promotion, uniforms, or even as loot bag goodies. Wearing branded clothing can really boost brand awareness and visibility. Plus, you have so many options, branded t-shirts, caps, even footwear.
They are also a very cost-effective business promotion. Branded t-shirts, caps, hoodies, and other types of clothing are cheap to produce, especially when you’re ordering them in bulk. For only a few pounds per shirt, you’ll have a durable marketing tool that can last for months, even years.
Branded clothing can be great shareable content online. When a customer posts a picture of themselves wearing your branded t-shirt on social media, not only are they stating their support, but they are also promoting your brand. That’s free marketing for you!
Start a Contest
Do you want to encourage audience engagement, as well as get some free advertising through user content? Launch a contest for your customers. It can be as simple as a funny caption contest. Encourage them to use hashtags to find their submissions easily and to generate interest.
The great thing about starting a contest to market your brand is that you don’t really need to do much. All you have to do is post the rules, pick a winner, and give them their prize.
Not sure where to start on how to promote your business online? Start with the basics: social media. Facebook, Twitter, and Instagram are just some of the many platforms you can use to market your brand for free. Use social media to release updates and special announcements and to engage with your target audience.
Claiming a Hashtag For Your Brand
Hashtags are markers used to categorize content posted on the Internet. They are one of the best ways you can promote your business using social media. They help increase and track online engagement in social media platforms such as Twitter and Instagram.
Creating a hashtag for your brand is a simple, but powerful and clever marketing strategy. Whenever you or your customer uses your business’ hashtag, your brand’s online presence increases. Even people outside your target audience will find out who you are.
Quick tip: use relevant hashtags on your social media posts to ensure higher online visibility.
Starting a Blog
Blogs aren’t only for posting your thoughts and ideas out into the world. Businesses use them to share valuable insight and information about the industry they are in. A blog can help you to position your brand as an online authority figure in the eyes of your customers.
When creating a blog for your business, remember:
- Post quality content that will add value to the lives of your customers
- Include images and videos that will support your content when necessary
- Post on a regular basis. Once a week or once every two weeks will be sufficient.
Email marketing has as a main goal to direct people to your website. It can be quite tricky to use email marketing since people are so used to ignoring, marking as read, or just plain deleting them even before they read it. However, if you provide and present interesting and valuable content in an interesting way, people will be inclined to read it. It can be as simple as including an enticing call to action or by giving people discounts to your products.
Search engine optimization, or SEO, is a process that makes sure your website and its contents appear on the first page of results whenever users type certain keywords relating to your business. It helps increase traffic to your website and to encourage repeat visits.
Are you unsure about how to promote your business locally? Try outdoor marketing.
The beauty of outdoor advertising is that your posters, banners, and even signs are doing all of the promoting for you. All you have to do is create an eye-catching poster or banner and put it up in a strategic location. Amazing and innovative outdoor marketing such as guerilla marketing can create quite a stir, offline and online.
Update your Marketing Materials
Just updating the look of your existing marketing materials can change your marketing game. Give all marketing materials, from your business cards to your website, a fresh new look that will surely catch the attention of everyone who sees it.
Are you convinced that you don’t need special resources to up your marketing game? We hope we got you motivated to start working on your next amazing campaign.