How to Get Noticed with Outdoor Advertising
It’s not only possible to grow plants and trees outdoors, you can also grow and build your brand. With so many competitors in the market, you are constantly trying to make your way into the spotlight. Having outdoor advertising as part of your marketing strategy will keep the public’s attention on you.
For so many businesses, it’s hard to compete with companies with larger resources that can afford giant billboards and TV commercials. However, there are still many things you can do to get noticed with other types of outdoor advertising. Here are some ways you can steal the show:
See what your competitors are doing
While this doesn’t necessarily get you noticed, market research helps give businesses an edge over each other in the advertising game. It helps you identify what outdoor marketing strategies your competitors are using and what is working and not working for them, and identify any gaps where you can take your stage and shine.
Keep it simple
When it comes to outdoor advertising, your banner or sign only has less than ten seconds to be able to relay your message. The most effective outdoor advertising is able to send the message to the viewer in just a second or two. All this can be done with striking imagery and graphics that tell a story, supplemented by a short tagline or a short text about the product.
Use colour wisely
Colour is one of the simplest ways to catch people’s attention. Different colours also express different moods and emotions. While it is important to use bold and striking colours, make sure the colours are still relevant to your brand identity.
A little humour goes a long way
One of the most effective ways to get noticed is by adding a little humor to your design. Even as simple as adding clever wordplay or pun can get you noticed. People will remember your simple joke and share it with other people. However, keep in mind to use humor that anyone can understand. If people can’t understand your joke, it will leave people scratching their heads in confusion.
Location is everything
To make sure your banner, flag, or custom signage gets easily seen by many, place your outdoor advertising in a high traffic area. It may be more expensive and you’ll be competing with more businesses, but you’ll have a higher chance of gaining more customers and sales.
To make things more interesting and fun, try putting your outdoor advertising in places people wouldn’t immediately expect advertising. Stickers on the ground or banners under a bridge are great examples of this. The unexpected surprise with make sure people will remember your brand.
More advertising, more exposure
One of the main goals of marketing is to increase brand visibility. It’s not enough to have one huge banner or billboard in a heavy traffic area if you want people to notice you. You’re going to need to supplement it with other types of outdoor advertising such as flags, pavement signs, or even stickers. Keep it plural – one flag may not have a huge impact but five flags are sure to dominate the space and get your message noticed!
Exercise your creative muscles
Do a little guerilla marketing using different types of outdoor marketing materials. It can be as simple as adding branded beer mugs stickers to handles of a door to advertise your beer. Not only will you get noticed, but it will create a fun experience and leave a lasting impression.
Create interactive advertising
Another good way to get noticed is by creating outdoor advertising that people can interact with. A good example of interactive advertising is when Sprite installed the shower stalls that were made to shape like Sprite soda fountains at a public beach. Interactive advertisements such as this catch a lot of people’s attention both offline and online.
So time to get creative and get your brand noticed outside of the office!