Design, Design, Flyers & Leaflets
How to make eye-catching Flyers in 2021
Flyers are one of the most effective, yet affordable marketing tools available. They’re cheap, fast to produce, whilst being both attractive and informative.
However, not everyone has the tools and the skills to design their own flyer. Most professional tools such as Photoshop or Illustrator are too expensive or complicated to use, and whilst hiring a graphic designer to create your flyer is a good option, they are expensive and take time.
Luckily, there are alternatives. There are tools available online that you can use to design your flyer, like Canva, and once you have a design you can send it to printers like Helloprint to ensure your fantastic design is printed professionally, with the art work checks and years of experience.
It’s easy to use an online leaflet designer. Here’s how to make a flyer online:
What do you want to say? Consider all the information you would need on your flyer; make a list and if needed prioritise. Also start thinking about how you would like to arrange it on the flyer. Where do you want to place pictures, text, titles? A flyer needs to be eye-catching with a combination of vibrant colours and attractive design to draw attention. Your initial and largest piece of text needs to be the most engaging, whether it’s a discount or a famous DJ; you need to identify what is it that is going to encourage rando’s to peruse further and seek you or your event out. Speaking of, remember to always have your contact info on a flyer, usually in bold but in smaller text, in the bottom right or left hand corner of the flyer.
What template do you want to go for? Here, you can also choose the size and orientation of your flyer, for example; do you want it to be a single-sided or a double-sided flyer? Regarding size, A5 is the most used size for flyers as they are compact, but with enough space for your designs and message, plus; people are just more likely to take them. For more personal messages A6 is used and when trying to make announcements rather than “call to actions”, A4 is used, for higher visibility. For more information on flyer sizes, look what we have here!. Finally, you should also choose a design template according to your industry/event/reason for making a flyer. Canva for example has millions of professional pictures and templates to choose from.
Once you’ve chosen your flyer template, you can begin editing the design to your preference. Canva is equipped with hundreds of different stock photos, graphics, and fonts you can use. If you want to use your own photos or existing design, most online tools have an upload feature. This is where the prioritised information from above comes into play, remember; eye catching text, informative text and your contact information/event details. A good tip for providing info is using bullet points, they’re more attractive than just a wall of text and are much clearer. Remember to also be clear with date, time and location, use full addresses and dates; 25/09/2020. After all, the last thing you want is to have made people invested in your event and then end up in the wrong random field in Cornwall.
Don’t limit yourself to simply changing the graphics and text of your template. Add or remove images or text. Tweak the colours, fonts, and maybe even the layout. Just because you’re using a flyer template, it doesn’t mean you shouldn’t give it your own flavour.
Once you’re done editing your flyer, save your work then continue on to choose your print preferences.
In this step, you can choose how you want your flyer printed (surprise). Choose whether you want thick or thin paper. Choose whether you want a matt or gloss finish to your flyer. Not sure what to choose? Check our guide here
Once you’ve finished designing and choosing your printing preferences, it’s time to finish your order. In this step, specify how many flyers you want to be printed and your turnaround time. When you’ve decided on that, all that’s left to do is pay for the printing. And after all these handy dandy tips, why not use Helloprint to bring your new flyer to life?
What do you think of these tips? Useful? Not? Let me know in the comments below.