Packaging, Products, Stickers
How to Make Super Cheap Branded Food Packaging with Printed Labels
Wouldn’t it be great to have your brand in every part of the customer experience with your products? Packaging is another way for your brand to shine. Food packaging prevents contamination and provides essential product information. It also promotes the brand and reinforces its identity in the market. Big businesses spend a lot of money to develop their own custom packaging to make themselves stand out in the market.
For smaller businesses, you can have your own food packaging on a budget simply by using branded stickers. It’s cost-effective, practical, and easily customizable.
Here are some tips on creating cost-effective food packaging labels design:
Align your design with your brand identity
Customers must have a clear and immediate understanding of your brand and your product the moment they set their eyes on it. Packaging is the customer’s first point-of-contact of your brand.
When creating your custom labels, you must have a clear understanding of your brand identity. This will help guide you in choosing the label’s colours, size, shape, and material in order to reflect who you are and what you stand for as a brand.
Consider what should be included in your label
Labels have a limited amount of space. Include only necessary information such as the list of ingredients, nutritional facts, product description, and manufacturing date. While you want to include all required information in your label, leave enough breathing room for your design.
Design the label with the container and product in mind
Consider the size and shape of your container as you create your cheap food packaging labels. Get accurate dimensions of your box, bottle or jar. You want to create labels that fit just right.
Consider how much of the actual product you want to show. Some suggest a wrap-around food packaging label for opaque food containers or for products that aren’t aesthetically pleasing. For attractive products such as jam, potpourri, or cookies, a smaller label will enable you to showcase the product inside.
Use colour, texture, and type to your advantage
Be creative when designing your product labels. There are plenty of ways you can combine different colours, textures, and fonts to create a striking and interesting label design.
Consider different finishes as well. Certain finishes like matte, glossy, or even metallic finishes say a lot about what kind of brand you are.
For example: a simple, rustic-looking label with a matte finish can be perfect for a homemade food brand that uses farm-to-table ingredients. Labels with a metallic finish may be used by companies that sell high-tech gadgets and the like.
Remember: before sending your labels to the printers, make sure the colour mode that they’re in is CMYK.
Use relevant images and illustrations
Add relevant images and illustrations to reinforce your brand identity. They communicate messages about the brand that cannot be put into words.
They can also help persuade customers to buy your product. An appealing photo of the product, for example, will stimulate their appetite and make them buy the product right away.
Create memorable and distinctive labels
Well-designed labels for food packaging can make your product stand out, catch the customer’s attention, and persuade them to buy it. You may think that it’s impossible with branded stickers at first. However, with the right combination of design elements, your food packaging labels design will be able to stand out among the competition.
A cheap food packaging idea: for beverages and liquid ingredients, consider using clear labels with simple but bold typography. Brands like Good Fizz and Prodjuice use a similar design to make the colour and the content of their products stand out.
Before finalizing your label, ask other people such as coworkers, friends, or even family what they think about your design. Ask what they liked and disliked about it. Ask them how can the design be improved.
Consider creating a focus group. It will help you see if your design will appeal to your target audience.
Printed labels can really up the level of your packaging and make your business appear more professional and trustworthy. They are easy to make and are very cheap, so get to designing!