How To Use Stickers for Guerrilla Marketing
What is guerrilla marketing?
The original term “Guerrilla Advertising” was invented by Jay Conrad Levinson in 1984, it is a marketing strategy that is low-cost and high-impact. Where you promote your campaign on mass in a public area at very little or no cost at all. To make this work, you have to get creative and use different ways of grabbing attention than traditional advertising techniques. You need to think bold, take risks, push limits & boundaries and get creative!
So how can you make this happen at such a low cost? Think small but big. Stickers! The cost of a single sticker is tiny, but used well, and on mass they have the potential to have a big impact. Promote your campaign everywhere you go, and the great thing about stickers is that they can be put on any surface including walls, windows, floors, doors, windows and even vehicles.
Here are some tips to keep in mind when creating your own guerrilla marketing with stickers:
Conduct market research
Before formulating a guerrilla marketing strategy, conduct market research. Evaluate the effectiveness of your current marketing strategies. Find out what are the latest trends, the most effective guerrilla marketing strategy with stickers, and your competitor’s marketing strategies. What is going to shock, and what will get people talking?
Go outside the outside of the box
The point of guerrilla marketing is to promote your business to potential and existing customers in a creative and unconventional way. Don’t be afraid to throw in weird ideas to the mix. Create eye-catching and clever sticker designs that would make people pause and look. Tip: a good sticker guerrilla marketing idea for events is using contour cut stickers. You can cut them into the shape of people partying or even the product being promoted.
Craft your message
The best guerrilla marketing comes with a powerful but clever message that resonates in the hearts and minds of the people. Make it smart and witty but make it simple enough that everyone can understand what they’re seeing. Remember: push your limits.
Choose the best location
Consider a high traffic area where your target audience frequents. The right location can get you maximum exposure to the right target audience.
Kleenex placed stickers of a man with a large, red nose on soap dispensers in restrooms to simulate a person with a stuffy nose. It’s not a typical advertising location, and they have a good amount of foot traffic, can reach the right audience, and expresses the need for tissues.
While it’s important to choose a location that would grant you the most exposure, it’s also important that your stickers and labels play with the elements of that environment. Choose a location where you would least expect to find advertising – the back of a seat, a toilet door, creating a path around town, covering a full lamp-post, anywhere – the point is you need to get noticed!
Support your guerrilla marketing with other marketing strategies
Supplement your guerrilla marketing with other strategies like online marketing. While your stickers can catch people’s attention, it can’t give people all the information they need about the product. Give your audience an avenue to learn more about your product and your brand.