Market Trends from HelloPrint: AI Trends and Tactics in the Printing Industry

Artificial Intelligence (AI) is revolutionising the print industry, offering new ways to streamline operations and enhance customer experiences. From automating repetitive tasks like file preparation and colour correction to enabling highly personalised print campaigns through variable data printing, AI is driving efficiency and innovation. It’s also playing a crucial role in predictive maintenance, minimising equipment downtime by forecasting potential issues before they occur. These advancements are making print processes faster, more accurate, and more adaptable to the evolving needs of the market.

At HelloPrint, we are fully embracing Artificial Intelligence, so that it can optimise our operations even further. We’re working on new ways to integrate AI into our processes. This is how we did it:

– Customer Contact automation by Engaige
– Content creation (FAQ’s) to help customers via AI
– Automating basic translation from English to other countries for webpages and newsletters
– Automation of vectorisation of artwork files by FastEditor
– Fully AI automated paid marketing steering
– Customer Pricing algorithms to offer customers the best specific pricing

See below how the different tactics create value for Helloprint’s customers.

Customer Contact automation by Engaige

Engaige has enabled us to streamline customer interactions by automating customer contact, ensuring timely, personalised responses and proactive communication, enhancing the overall customer experience. This gives almost instant replies to customers that need a response right now, and is able to provide high quality responses which include all customer information.

Content creation (FAQ’s) to help customers via AI

To further empower our customers, we use AI to automate content creation, especially in generating comprehensive FAQs that provide quick and helpful responses, improving customer support without human intervention. This auto-generated content (optimised by Helloprint’s Content Marketers) gives customers more information about the product specifications, more tips on how to use the products and helps selecting the right specifications.

Automating translation from English to other languages

In addition, we’ve introduced automation of basic translations for webpages and newsletters, allowing us to efficiently localise content from English to other languages and cater to our international markets without delay. Especially in combination with auto-generated content creation this is a powerful tool, because all valuable content can directly be available for all international customers.

Automation of vectorization of artwork files by FastEditor

FastEditor’s Logo Editor (and Photo Editor) steamline the online process of artwork generation for personalisation products. Customers can upload their photos and logos themselves, and display and proof this in the software, which already reduces the number of customer contacts strongly. On top of that, all orders via the editing software generate completely print-ready files, with the use of upscaling technology and automated vectorisation algorithms. This removes the need for the DTP team on these

Fully AI automated paid marketing steering

On the marketing front, we leverage AI-driven paid marketing steering, which allows us to fully automate ad spending, budget allocation, and targeting strategies, ensuring our campaigns deliver maximum ROI with minimal manual oversight. This creates time for the team to focus on “real” improvements for performance and customers: improvement landing pages, perfect product propositions and optimise pricing for new customers.

Customer Pricing algorithms to offer customers the best specific pricing

Lastly, our customer pricing algorithms analyse multiple data points to offer tailored pricing, ensuring each customer receives the best possible price based on their unique needs, increasing satisfaction and loyalty. Based on millions of data points (both on cost price structures and competitive landscape data), the algorithms create the most optimal pricing for different segments of customers, having strong effects on both growth and profitability.