Flyers: Different types of paper

So you have your beautiful design for your flyers, but what paper type should you print it on? Sometimes this can be a difficult choice to make, as there are so many types, sizes and finishes for flyers! In this article, we’ll explain all the available types, sizes and finishes, as well as provide you with a way to decide which paper type fits your flyer best.


Paper exists in varying grades of thickness, which is called grammage. But how exactly does that work? The amount of grams is measured per square meter and is indicated as gsm. A paper type of 135 gsm has the same thickness whether your flyer is an A4 or an A7 size. To give you a good idea of the grammage which fits your flyer best, we have some examples of popular choices below.

Ideal for advertising

135 gsm flyer is especially convenient for distribution. They’re very lightweight, but still 1.5 x the thickness of printing paper. This makes them more sturdy and less prone to crinkling, compared to printing paper. This type of flyers is often used when the costs have to be kept low because they’re to be handed out to a large number of people.

Flyers for trade shows

170 gsm flyer is often called a business flyer. This name is given to the 170 gsm because many customers order these flyers for usage at a trade show or fair. 170 gsm paper is 2 x as thick as printing paper, and the sturdiness of this flyer makes it impervious to crinkles to an large extent, which gives the flyer a professional look and feel!

Hospitality and retail promotion

250gsm flyers are mainly used in the hospitality and retail industries. These are 3x as thick as printing paper and therefore feel nice and robust, so are a popular choice when you want to provide a luxury feel.

Long living premium flyers

400gsm flyers are the thickest option, and can be compared in thickness to a postcard. This paperweight is saved for the most important of messages, when you want to give the impression that this is something to keep a hold of, and not a throw-away flyer.

Paper finishes

Ok so now you have your paperweight sorted, what finish should you choose? Here we have an easy way to make your choice and ensure your printed flyers are looking at their best!

Mostly visuals & some text – Go with gloss, it has a nice shiney finish which will make your images look their best and the text will also be easily readable.

Mostly text & some visuals – Go with matt, as this will make your text easily readable, without too much of a distracting shiny reflection

Very visual – Go for high gloss. Super eye-catching and will bring your visuals to life with a luxury look.

Scribbleable  – Would it be handy if your flyer can be written on? Maybe its a form you would like to be filled out? In this case our writable uncoated paper is the perfect choice!

Not every paperweight can be selected in every finish, but a little tip, 250gsm is available in all four ? All of our flyers can be found on the flyer page. Got any questions? Contact us, we’d love to help!