Print and Design Trends 2019
New year, new trends! As the world continually changes from one direction to another, the printing industry follows new trends that could change the business as a whole. Design and print are intrinsically related, so let’s check out what are the industry trends for 2019?
According to the latest report about D&AD, there are three main tendencies related to the topics of design, which are defining for 2019.
The best humanly possible
One of the trends highlighted by D&AD focuses on the fact that designers are putting more and more emphasis on the human characteristic to strive to be the best version of ourselves. This involves working on designs, meant to improve mental and overall health, living environment, etc. As well as causes, which aim to restructure consumers’ attachment to social media by developing applications to track time spent online.
A crack in society
Another tendency in the design industry is to provide focused attention to global societal issues. This covers political, economical and humane problems, which the world is currently facing. They are becoming the inspiration of designers, who aim to work towards alleviating them by exposing their severity through design.
Aside from the actual design itself, the print industry is becoming more conscious of the impact on the environment. This has led to a couple of tendencies, aiming to reduce the footprint of the industry:
It’s All Green
- Eco-friendly inks. Water-based and vegetable-based inks are becoming an alternative to plastisol inks which have a PVC base
- Green materials are now being offered by printers as well
- Recycled paper is offered to customers as an alternative to regular paper
- Polyester fabric is another eco-friendly material that can be used for bags and clothing. It is a stain-resistant synthetic fabric made from recycled materials Unlike other fabrics, it can be recycled repeatedly
The tech solutions
Most notably, the design industry is being highly impacted by AI technology, which can be used as design assistant tools. These developments make the design processes faster and more efficient. In the print industry, there is also a trend in making the artwork check process smoother:
Keeping Up with the Demands
- Printers are using new software and online algorithms that will help streamline their workflow. This is done in order to keep up with the rising demand for online printing. It is visible in the Helloprint website itself. You can now check your work automatically to see if your file is ready to print. If an automatic check is not possible for your product, only then will we manually check your artwork for you for free.
Blast From the Past
Other than trendy topics, let’s talk about popular styles, making a comeback. Many designers are turning back to some old school styles of design and giving them a more modern spin. One of these most notable 2019 print trends drawing inspiration from past art eras is Memphis Design.
Memphis Design is a design movement that has slowly been emerging in a lot of designs over the past few years. It draws inspiration from the ’80s, Art Deco, Pop Art, and 1950’s Kitsch. It celebrates rebelling against what was traditionally considered as “good taste”.
Art Deco is another art movement gaining traction this year. Many designs incorporate complex, geometric line designs reminiscent of that era but are giving it a more modern twist.
New materials and printing techniques create new opportunities for stunning print designs. Application of different inks, in particular, bring any print product a little more pizzazz.
Metallic inks are gaining popularity. They bring a lot of shine that elevates even the simplest print designs. Another great thing about metallic inks is that they can be used for all kinds of occasions, events, and celebrations to give print a premium feel.
Neon or fluorescent inks are another show-stopping ink that is gaining popularity. Using these inks makes any print product look bright, bold, and fun.
Printers offer printing designs on dark and transparent materials such as clothing and transparent stickers. Though there are many colours on the market, white ink is a popular colour for printing on these kinds of media.
You Can Touch This
Creating special effects on paper such as paper embossing and die cutting used to be slow and expensive. Advancements in technology, however, have made these processes cheaper and easier to do. Using these cool techniques are sure to make any paper product look and feel special and luxurious.
While following industry trends is beneficial for business, you must always stay true to your brand. Trends come and go, but your brand is forever after all. Follow the trends you can use to your advantage to improve the state of your company!