What Special Materials for Flyers Are There?

Flyer materials just got a whole lot more interesting! Step up your advertising game by using unique flyer material for your promotions. Not only will you catch people’s attention, but you will also make a lasting impression on new and existing customers.

Here are the different flyer materials you can use to print your flyer designs:

Cardboard material

A 290g sulfate board is a type of white paper cardboard made from bleached chemical pulp with a coated finish. It is thicker than regular paper, almost as thick as the paper for greeting cards. Sulfate board is also completely white, making it perfect for all types of printing.

Another unique property of sulfate board paper is that it is hygienic and pure, containing no smell or taste. This characteristic makes it suitable even as a packaging material for products like chocolates, cigarettes, and cosmetics.

Though commonly used for packaging, it can be used for amazing flyers as well. These special flyers are thicker and sturdier, giving a more luxurious and professional feel compared to ordinary flyer paper. Despite being thick, sulfate boards can be cut, creased, stamped, and embossed.

Kraft Paper

Give your flyers a more vintage look by using Kraft paper. This kind of flyer material has minimal to no dyes or other chemicals in its processing, leaving it with a natural brown colour. It is also 100% biodegradable, making it a more environmentally friendly option compared to other paper. 

Though similar to Kraft Labels, 283g Kraft Paper is thicker, stronger, and highly tear-resistant. While they are more on the rustic side, they still give off a stylish vibe. People will most likely keep these special flyers when you hand them to them on the street.

When creating a flyer design with Kraft paper, remember that white spaces in your design will appear brown when printed on the paper. Black designs and illustrations also look marvellous when printed on Kraft paper.  

Metallic Paper

If you’re looking to create an almost astral effect on your flyers, try using Metallic Paper. Contrary to its name, Metallic Paper does not use any heavy metals, making it safe to use. The available Metallic Paper comes in two types: Pearl-Finished and Sirio Metallic.

The 290g Pearl Marble Finish Paper is a kind of special flyer material with a gentle iridescent shimmer. Sirio Metallic Paper with 300gsm, on the other hand, has a high metallic shine that packs quite a punch. They come in three colours, namely white, gold, and silver.

Using metallic paper gives your flyer design that extra shine that is sure to impress prospects and existing customers. 

Synthetic Paper

YUPOBLUE Paper is a synthetic paper made from polypropylene which combines and surpasses the benefits of both natural paper and plastic film. You can choose from three paper weights, 158 gsm, 234 gsm, and 276 gsm. Despite being synthetic, its surface has a gentle matte lustre and a soft and smooth surface, perfect for printing any design for any occasion. 

This kind of paper is vastly different from naturally-made paper from trees, rags, or grasses. Unlike regular paper, this type creates special flyers that are resistant to water, chemicals, UV light, and stains. It is 100% recyclable as well. While flexible, it is also durable and tear-proof. 

YUPOBLUE Paper’s unique properties enable it to withstand demanding printing requirements and harsh elements of the environment. These qualities make it the perfect material for flyers, especially for flyers handed out outdoors.

The kind of paper you use is crucial for catching the attention and sending your message to new and existing customers. Now you know the various flyer materials available, choose the most fitting one for promoting your business.