Booklets make for great promotional materials as their many pages and sizes allow you to include as much content as you can to showcase your brand’s best features to your prospects. For instance, you can incorporate your company’s history, driving mission and vision. Furthermore, they offer ample space for visually pleasing design to ensure that your customers will not miss out on the opportunity to find out more about your brand.
With various booklet formats available, you can be sure to find one that will suit your marketing goals. For example, there are the A-series format booklets, with the commonly-used A4 size booklets which are very noticeable for their standard size but at the same time are small enough to fit in your customers’ bags for safekeeping. Aside from this, there are also the DL-sized booklets, which offer portrait-oriented design and text space.
Additionally, there are also the Carré or square format booklets for those who find such formats aesthetically pleasing. These booklets are also available in different paper types for their inner pages. There is thin 90 gsm silk, the highly recommended standard 135 gsm gloss, the medium 170 gsm silk, and lastly, the thick 250 gsm gloss.
Below is a list of the different booklet formats for your printing reference.