When deciding what branded merchandise you want to get printed, it is very important to keep your target audience in mind. Giving away branded gifts
can really help raise your brand’s awareness to the public. However, the extent of how helpful it will actually be to your branding activities is highly contingent on how often the recipients will use their branded items. Therefore, its always a good idea to think of items that have high usability and perceived value. If your target recipient is a business person, a corporate gift such as a printed pen
would add a lot of value to them. You could also be sponsoring an event, a branded shirt to create a sense of comradery could be very successful. Or you might be doing a public giveaway, in which case there is a great opportunity to catch some attention with a good quality branded bag
The more use the items of choice have to the recipient, the more likely they are to actually use them. The more they use your branded merchandise, the more value you will get out of those items. So, make sure you always keep in mind what items would be most useful to your recipients.
Keep your company theme in mind.
It might seem like a difficult task to find a balance between your brand identity and how you should translate that onto a piece of branded merchandise. There is usually an occasion connected to what you would choose to use as a branded gift. So, the trick is to find the balance between establishing a targeted message that also in keeps with your brand’s identify. While also making sure that neither go over the top. For example, you want to make sure that your printed paper bag
does not come off too strong. If the branding is too prominent, people will avoid reusing the paper bag in the future. So, make sure to keep everything in balance when creating your branded merchandise.