Can you remember what the last boring thing you read was? That feeling when the words all started to blur together, and you found your mind wondering about your unread emails or what you’d make for dinner. This is obviously something to avoid when you print brochures for your company, but many still fall into avoidable pitfalls.
If someone has taken a look at the booklets or brochures
you’ve printed, then good job because that means that you have piqued their interest. That is your opportunity to inform them about your product or service, so you must make sure that you don’t leave them with a stale read.
One of the main areas to watch when you want to print brochures is the Contents page. Clarity is what you’re after, so don’t rely on standard titles like ‘introduction, ’ ‘background’ and technical phrases. A good alternative is making the list bold and using descriptive titles that will direct the reader to the right information and help them find what they need in a pinch.
The aim is to educate and take the reader on a journey; letting them quickly learn about how your products or services will satisfy their needs. A simple way to do this with cheap brochure printing, is a personal style of writing. It can be a difficult challenge to make your text compelling when you print brochures, especially if you’re trying to target a handful of people. Instead, try and connect with one type of person, which will help boost their response.
Describing key details of your company, or the main features of your product will help your consumers understand the value of your services. This will be even more effective if you combine each feature with a special perk or selling point that your business can actually provide.
However, just because you may feel that it is important to discuss more technical aspects of your business or a product’s creation, does not mean it has to be confusing or hard to imagine. For example, if your folded leaflet is about a new laptop model, immerse the reader in all the ways it can make their life more convienient and how it outperforms previous models before giving the details behind why it is able to outperform its previous model
Remember, it can be easy to get wrapped up in describing your business' selling points, and they stand for. However, you’ll have a better chance if the consumer can relate to what you’re discussing. If your message speaks to the reader, it will make your brochure seem a lot more useful to them. This will make your brochure something for them to keep, refer to and pass on to others in the future.
Lastly, any good story provokes a response, so make sure that the story you write ends with a telephone number, email or another easy action the reader can do. Allowing them to easily turn their interest into action.
Discover cheap brochure printing - and reap the rewards!
There are many uses for custom brochures, but each style can create a completely different impression. So it's important to try different designs and made sure you pick the one that is right for you!
- Stapled Brochures
are made using a method that hold the folded pages in place with two or more staples, ensuring a sleek finish. Stapled brochure printing are highly beneficial handy for businesses that are looking to promote and describe multiple products and services, especially when launching new promotions.
- Bound Brochures
are glued together using durable materials in order to provide a clean and professional finish. This option of brochure printing goes that extra mile to present customers with informative content with a great look. This way, you’ll print brochures that they won’t be able to throw away; perfect for storing and pulling from a bookshelf.
- Loop stitched brochures
are on top when it comes to convenient story telling. They have two sturdy looped wires that’ll go ‘hand-in-hand’ with your binders. The variety of paper types will allow you to design compelling brochures that can be easily be stored and referred to at any-time.