Designing your perfect business card can seem like a daunting task but it’s a lot easier than you might think. The first thing to keep in mind is that your logo should be used as the basis, make sure the logo is large and visible on your business card. Afterwards, just keep it simple, you might be tempted to cram as much information as possible onto your business card. The problem is, business cards are small so you have to keep it to the main essentials.
These are the essentials to include: your name, title, company name, address, phone & fax numbers, email, and relevant website.
You should avoid adding anything that is not listed unless it is something specifically relevant to you or your industry. After you have decided the content that you will include onto your business cards the only thing left to do is consider the design elements. As a general rule of thumb, try to always choose a clear and easy to read font for your business card and try to stick to only one or two colours.
The best business cards are the ones that stand out and leave a memorable impression. You can achieve this in several ways. The first way to differentiate your business card from the rest is by using unique typography. Whilst the business card font and layout should always be clear and easy to read, this does not mean you can’t get creative. The choice of font, layout and theme is up to you. The more creative you make it, whilst ensuring it remains clear and easy to read, the higher the chance that your business card leaves a positive lasting impression. Another popular trend are minimalistic designs for business cards. Following the ‘less is more’ mentality, minimalistic business cards often give a feeling of sophistication and professionalism. Making you and your company seem like a timeless classic whilst also seeming fresh and creative at the same time.
However, for those who are not graphic design experts, the easiest way to stand out and leave a lasting impression is by making a business card using unique material. Think about it, how often have you received a plastic, wooden or metallic business card? Probably not very often compared to the amount of times you’ve gotten the usual cardboard-based business cards, but the few times you did get a different one they most likely stood out a lot compared to the others. A normal looking business card printed on a unique and different piece of material can already be enough to stand out in a positive way, combine this with even a slight bit of creativity and you’ll be set.