Eco Flyers

Submission specifications for Eco Flyers

Add 3 mm bleed.

To allow leeway for cutting differences in production, always add a bleed of 3 mm around all edges of your design. Make sure colours, background pictures and layouts extend into the bleed area so as to avoid leaving white lines as a result of cutting tolerances.

Keep 4 mm safety margin

Keep all important text and images at least 4 mm away from the edge of the finished size. Exclusive finishes need to be within the safety margin

Use CMYK as the color mode.

Prepare your files using CMYK as the color mode, not RGB. Use colormode FOGRA39 (ISO Coated v2) for coated papertypes and colormode FOGRA47 (PSO Uncoated ISO12647) for uncoated papertypes. If you are unsure of the colour mode of your file, don't worry we can always convert this for you. Keep in mind this can cause the colours to differ from the original file.

Resolution of at least 300 dpi.

Make sure the resolution of the images and graphics in your artwork are at least 300 dpi.

Fonts should be at least 6pt.

Fonts should be at least 6 pt.

Make sure the ink coverage isn't higher than 300%.

Force Color Images to CMYK with a 260% ink limit (in Photoshop > Convert Color Profile > Photoshop 5 Default CMYK). Make sure the ink coverage isn't higher than 300%.

Save your files in uneditable, print-ready file formats.

Save your files in uneditable, print-ready file formats (PDF (1.4 or higher), TIFF, EPS, JPG). Deliver your files in one layer: the background layer.

Convert fonts to outlines or embed all the fonts.

Make sure you convert fonts to outlines or embed all the fonts when saving it to PDF.

Use the right values for full color black.

Use Rich Black (C:63% M:52% Y:51% K:100%) for larger areas and text to get a deep black color. Do not use this value for text smaller than 15 pt or plain text. This can only be used in full color printing. For designing black smaller texts use 100% black.

Check line thickness

Lines should be at least 0.25 pt. Negative lines should be at least 0.5 pt.

Check your artwork on overprint.

Make sure no elements in your artwork are set on overprint. Unless you want this effect in your design. The degree of transparency in printing depends on the ink, paper, and printing method used.

Frequently Asked Questions for Eco Flyers

What are Eco Flyers?

• A flyer is a single or double sided printed sheet of paper used for advertising. Also known as a leaflet, this type of promotional printout can be ordered in multiple sizes, with A6, A5, A4, and DL being the most popular sizes in the UK. Eco Flyers are often shared for free in public spaces, either in person, or via direct-mail marketing strategies; they’re cost-effective marketing materials because they can be ordered for a reasonable price and are quick to arrange online.
• 
  Whether a large, medium-sized or small business, all use flyer printing for effective advertising. Increasing your sales, gaining new customers, or promoting your services relies on the awareness you raise for your brand. Flyer printing to promote product launches, services, events, charities etc. is a marketing option well known to professional businesses of all sorts, so campaigns can be created by just about anyone looking to spread the word. Unlike social media posts that people can easily scroll past, Eco Flyers are something tangible potential customers can hold in their hand and keep for later. This helps communicate your message to your target audience, especially if you have the chance to speak in person. This product is used to / as:
• Introduce people to your business

Will my flyers be folded?

• No, the flyers will not be folded. If you are looking for folded flyers, take a look at our folded leafets.

Should I choose single or double sided Eco Flyers?

• This very much depends on how much you want to communicate on your Eco Flyers. Single sided Eco Flyers will generally be the cheaper option. However, if you want to include additional relevant information to your Eco Flyers, double sided Eco Flyers gives you the extra space. This way you can ensure the format and design of your ad isn’t jam-packed, but also isn’t missing any crucial details. For instance, unique selling points could be emphasised on the first page, while a map for directions or contact info could make up the back.

Which paper can I use for my flyer?

• The kraft material is made from 15 % recycled pulp with visible fibres and has a natural brown colour. If you go for this material, keep in mind that white and unprinted are will appear as the background.
• 
  Off-White Eco is a 300 gsm biodegradable paper, which has a classic look and feel with less impact on the environment as it is produced by 100% clean energy.
• Recycled: this paper is certified RecyStar® Nature meaning that it is made from 100% recycled paper. It has visible fibers, for a textured touch. It is best used if you want to be more ecologicaly responsible. Why not even use it while you showcase your own range of eco-friendly products?

What is the best format for my flyer ?

• Flyer printing is possible in multiple sizes and formats to meet the communication needs of all types of organizations and businesses. However, as advertisers and professionals with commercial graphic design experience will tell you communication agencies and marketing teams usually choose the same dimensions for flyers. In particular, the A5 format is generally the standard flyer size. Either way, it’s essential to think carefully which format will best let you display images and headline text that will appeal to your target audience so that they read your ad.
• 
  A7: The A7 format is 74 x 105 mm and is about one eighth of an A4. This would be the smallest size we'd reccomend for printing flyers, any smaller and your target audience might miss them.
• 
  A6: The A6 format (size 105x148 mm) is most comparable to the size of a postcard. Though a tad smaller than your average flyer, flyers of this format can still be designed for effective event and offer communication.
• 
  A5: The A5 format of about 148 x 210 mm is the standard flyer size used for promotional campaigns and marketing strategies. Flyers of this size are a conveneint size for distribution too.
• 
  A4: The A4 format is well known for its 21 x 29.7 cm dimensions because that is the size of a standard piece of paper. This size is useful for companies, business enterprises, and local administrations with a lot of information to share. It can be useful for school leaflets for example, and they can easily be folded, put in an envelope and sent by post.
• 
  Square Format: This style of flyers can be used for more personal communication with potential customers. This is quite a unique format to use to share information, but they are an original and elegant choice, which can easily be transformed into invitations.
• 
  ALong / Xlong Format: The A-Long (74 x 210 mm) and X-Long (105 x 297 mm) format are both long and slim in appearance; they can be designed to make useful and engaging communication pieces. For example, they can be printed with illustrative details and media attractive to potential customers, who can then use them as bookmarks.
• 
  DL: The DL size (99 x 210 mm) is comparable to the size of an envelope. This means they can be easily tailored for direct marketing, and are convenient for advertisements or discount codes you would like to send to customers by post.

I can't find the product I'm looking for. Can I request a quotation?

• The funnel on the flyer product page is flexible and user friendly, so you’re able to personalise your specifications to fit your budget, campaign, and other needs. The possibilities we offer for business flyers are all accessible via our website, however you’re welcome to contact our customer service heroes who will be happy to see if they can help set-up your ideal order.