Do you make use of personalised envelopes; or have you ever heard the idiom “God is in the detail”? It means that paying attention to small things can produce big rewards, which may seem odd to relate to printed envelopes at first. However, the fact is, details or that additional personal touch can make all the difference between what is considered as a trusted, reliable brand and one that is always avoided. For this reason, a business’s image and the impression it communicates to clients and customers is fundamental to its visibility. Nevertheless, what is often overlooked is a company’s stationery that is a significant part of this. With this in mind, why exactly should custom envelopes be highlighted? After all, they’re just the packaging; the carriers containing documents, bargain deals, or invoices that are stamped, sealed, and sent off. This isn't wrong, yet although envelopes can be considered as containers, they will always be the first thing any recipient will see when they hold them in their hands; that should be enough for any company to take them seriously.
Think about it, even if your envelopes contain the most impressive business message, catalogue or deal, it won’t actually be seen or read if your envelopes cannot convince your target prospects to open them in the first place. Doesn't matter if you’re offering the ‘best thing since sliced bread,’ customers are savvy and are less likely to take interest in a typical option that doesn't appeal to them. In contrast, a personalised envelope that arrives and has some personality will stick out of the pile because it commands attention; don’t miss out on this essential part of your business’s stationery.
Printing on envelopes is important to any business communication and management. One thing that cannot be stressed enough is that at the end of the day, they have one main task and that is to be opened
. Here, design elements are key components to creating compelling printed envelopes, so here are three things you can include:
- Include short but relevant copy:
Depending on what you’re sending, it is more effective to include short key words or a slogan that is relevant to your target audience’s interests. This means making the envelope’s contents appropriate for the receiver. For example, if your envelopes stress your retirement services, don’t send them to young professionals; they will not generate a response because they are not relevant to the recipients.
- Use illustrations and images appropriately:
A simple way to entice someone is to include pictures that relate to the exclusivity of your offer, product or services. This is a direct way to emphasise why a recipient should open the envelope.
- Refer to the envelope’s contents:
Although you should use text sparingly with envelopes, you should indicate to customers if there is something they stand to gain inside. If you’re offering a discount or something they can only receive for a limited time, highlight that on the envelope because no-one likes to miss out on a good deal.
Of course it is also necessary to pay attention to the type of envelope you choose. For example, for vital documents a 'board backed envelope' would be most suitable. Nevertheless, there are design choices you can incorporate into your printed envelopes to boost their efficacy.
When it comes to envelope printing, what you may not have known is that custom envelopes with a colourful logo have a higher chance of being opened. Including colour is an opportunity to design stationery that is coordinated with you business’s logo or image; this is a useful way to build familiarity and help customers recognise your brand. Although some companies will commission designers to organise printed envelopes, more UK printers are offering quality illustrative product templates
that you can personalise without incurring additional costs. Moreover, making use of colour helps your envelopes stand-out, especially when this is compared to a plain white option. However, it is useful to consider who will actually receive your envelopes; developing and sending them costs money so you want them to be effective. If your aim is to engage current and potential customers, the use of colour can be that additional tool to boost their curiosity.
On the other hand, if you’re trying to contact other businesses, it may make more sense to use colour sparingly. This is since often companies will have a secretary to screen through their post, and if your envelope is mistaken as an advertisement it could end up in the bin. Sometimes less is more when it comes to convincing others of your professionalism, and in such cases more emphasis should be placed on making the letter persuasive. When printing on envelopes, a lot of responsibility is placed on them once they arrive in someone’s post box. If there is anything you should take away from this, it’s that envelopes should not be disregarded as they can be the determining factor that decides whether their content is read or ditched.