Though it is unlikely you’d roll up to an event without trade show stands, it’s worth stressing that their preparation is key and their visuals are everything. Generating new leads and more profitability throughout an event starts with a display stand that appeals to your target group. Economist Marius Manic states that most remember only 20% of read content but 80% of what they’ve viewed! So, it’s important that organisers planning an event exhibit at trades shows realise that
their contemporary display must draw in a crowd and impress quite a few of the visitors.
How this is accomplished can be a matter of trial and error, which may begin with failure until you reach success. Yet, printing a good display stand, will become a convenient branded backdrop to maximise your exposure at conferences and events. Understanding the best way to incorporate text and artwork graphics into your exhibition stands to really highlight your brand is something to spend a day or two on. In promotional settings, guests don’t respond well to heaps of information. Therefore, you need to pay special attention to the content and how you advertise your brand identity with logos and illustrations. It may even be worth hiring artists or a specialist to ensure your investment and image use with your exhibition display stands is creative, personalised, and print friendly.
One of the ideal benefits of promoting with pop up display stands is the time you save. Planning your advertisement can consume your work day, hence having quality print media that is safe, powerful, and fast to set up is a cost-effective asset for companies and small businesses in any market. This is handy since portable exhibition stands can be reused for multiple events and campaigns. Trade show displays are also simple to replace, with trusted online sites and UK printers offering bespoke prints at cheap prices. All you need is a design in a PDF file format that can be printed (and downloaded/saved for other orders).
You and your colleagues will be able to stand proudly amongst your competitors, as your large exhibition stands are looked at during shows. Naturally, they won’t do all the work for you, however they will definitely boost the quality of your event display as they’re easily integrated into your booth. You’ll look professional with these powerful tools that attract groups to your trade show booth for networking conversations and potential partnerships. Still, in any event, it’s important to match your printed designs to the accessories of your display stand. This is worth researching, because you can improve your sales and commercial communication by making use of your customer knowledge and your strategic approach to marketing with your event stand.
Whatever the occasion you’re organising for, be it corporate party, concerts, wedding, conference, art gallery, charity event, club opening, (the list could go on); it’s essential that you know the venue space, those who’ll attend, and have taken special care to create memorable custom-built exhibition stands. At promotional events, you have less than 10 seconds to make an impression. Visitors can go anywhere, so trade show displays that largely emphasise your unique selling points can help draw potential consumers to your stand immediately. There are many affordable options with straight-line stands, curved stands, recycled cardboard stands, tube stands, moon stands, snake stands etc.; just ensure that illustrations and graphics of customer benefits are visibly combined and highlighted with the ones you order to guarantee the best results for your service.