DL Flyers and Leaflets

Here are 3 top tips to make your flyer effective at garnering attention:
1. Try using 2 fonts - one for the headline and one for the body. A flyer that has too many fonts is difficult to read and looks unprofessional.
2. Make your headline catchy and easy to read. The shorter it is, the better your chances are of engrossing the reader.
3. Lastly, images are powerful. Try adding a photo instead of loads of text. It works better at drawing a reader in, as large bodies of text can be quite intimidating to read.

It is recommended to count with a margin of error when stacks of copies are trimmed during the production process. This slight cutting deviation is usually not noticeable, nevertheless, we recommend avoiding adding borders smaller than 20 mm in your design for any product smaller than an A4 (210 x 297 mm). Otherwise, the design might end up looking off-centre.

To allow leeway for cutting differences in production, always add a bleed of 3 mm around all edges of your design. Make sure colours, background pictures and layouts extend into the bleed area so as to avoid leaving white lines as a result of cutting tolerances.

Keep all important text and images at least 4 mm away from the edge of the finished size.

Prepare your files using CMYK as the colour mode, not RGB. Use colourmode FOGRA39 (ISO Coated v2). If you are unsure of the colour mode of your file, don't worry we can always convert this for you. Keep in mind this can cause the colours to differ from the original file.

Make sure the resolution of the images and graphics in your artwork are at least 300 dpi.

Fonts should be at least 6 pt.

Force Colour Images to CMYK with a 260% ink limit (in Photoshop > Convert Colour Profile > Photoshop 5 Default CMYK). Make sure the ink coverage isn't higher than 300%.

Save your files in uneditable, print-ready file formats (PDF (1.4 or higher), TIFF, EPS, JPG). Deliver your files in one layer: the background layer.

Make sure you convert fonts to outlines or embed all the fonts when saving it to PDF.

Use Rich Black (C:63% M:52% Y:51% K:100%) for larger areas and text to get a deep black colour. Do not use this value for text smaller than 15 pt or plain text. This can only be used in full colour printing. For designing black smaller texts use 100% black.

Lines should be at least 0.25 pt. Negative lines should be at least 0.5 pt.

Make sure no elements in your artwork are set on overprint unless you want this effect in your design. You can read more about overprint in our Help Centre.

We do not check spelling, grammar, punctuation or personal information (such as telephone numbers), so be sure to check these yourself before submitting files.