If you are planning to use leaflets, flyers, or booklets, as promotional materials then you can never go wrong opting for the medium square format. This size offers enough design and text space for you to include your brand logo along with some of your top products and services as well as a bit of information about your company. Information can range from your brand’s mission and vision to a discount code, which your prospects can use when buying your products.
Additionally, going for this size is a cost-efficient decision as it is small enough to be easily reproduced for little cost while still being able to deliver great marketing performance. You can simply carry a lot of your print products of this size and hand them over to people in high-traffic areas such as inside malls, trade fairs, or along crossroads. Furthermore, its small size makes it easy for your prospects to keep your promotional materials in their possession without causing too much hassle.
Aside from this, promotional materials of this format are available in a wide range of materials. For instance, we have flyers that come in different thickness such as slim 135 gsm, medium 170 gsm, and the standard 250 gsm. Meanwhile, we have booklets which have thin 90 gsm silk, standard 135 gsm gloss, and thick 250 gsm gloss, for the inner pages.
If you want to learn more about this format then feel free to consult us
via our website and we will be more than happy to help you make an informed decision as to what format and material to use best for your marketing goals.
Printing resolution for Medium Square Formats
To ensure your end print has the best image quality, set the resolution to 105 x 105 at 300 dpi. You should also remember to add bleed on each side to ensure the end print result is the way you want it to be. You can easily add bleed through the use of InDesign and Photoshop, though with the latter, you have to add the bleed manually as it is not initially accounted for. If you are still uncertain, you can go ahead and use the free templates available on the product page of the product you are trying to order.