Menu Cards are an essential aspect of any restaurant, bar, fast-food or food-truck. Not only does it serve as a functional item which lists meals and drinks, it is a great way to stimulate your guests’ appetite and market your offering. As the menu card is often a mirror of the restaurant and food itself, it is important to ensure that it is clear and well-designed. By paying close attention and putting thought into your menu, you can boost sales and even incentivise your customers to order certain meals over others.
You will nonetheless see that choosing the appropriate menu is not an easy task, starting with picking the right format. At Helloprint, you will find an extensive range of menu card types and sizes, to answer to any of your needs. Picking the right size depends on the type of business you run and what your intentions are.
For sit down restaurants, it is often recommended to opt for larger menu cards, as they feel more professional and allow to display an extended range of items. A such, it is recommended to use A4, A3, large square and X-long menu formats. You can hand out these menus to your guests upon their arrival, and even choose double-sided or folded menus if you require more space. You can even use the front page as a cover to your menu, in order to push your branding further. For the formats listed above, a wide range of types are available, including PVC, forex foam and placemat menus.
For bars and fast food restaurants who have a more limited or standardised menu, it is preferred to opt for medium size menus. The major advantage with these is that their size allows them to be left on the table or on the counter for guests to help themselves. Their smaller size also allows for an easy-to-follow structure for the customers. The formats which fall under this category are A5, A6, DL, A-long and medium square menus.
Finally, there exists an even smaller category of menu cards which serve a very different yet equally useful purpose as those cited above. This includes sizes small square and A7 and are considered more as table talkers, coupons or offers than menu cards. Such small cards can also be left on the tables and help to put forward certain favorites, limited offers or other information.
Below is a list of the different menu card formats for your printing reference.