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Using Promotional Products to Expand Brand Awareness
Today's digital-first environment has meant that businesses are spoilt for choice when it comes to planning their marketing strategy. From social media to online campaigns, companies are adopting new and increasingly expensive ways to improve brand visibility, forgetting that some of the most effective marketing techniques can still be leveraged from traditional methods of advertising. Promotional products or branded items can provide an incredible option for small businesses and large enterprises alike. With the right promotional materials, you can enhance your offline and online marketing efforts with memorable, cost-effective promotional merchandise solutions for visibility.
Classic for handing out leaflets in any fold!
Didn't find the Fold you were looking for? Explore our full assortment of Folded Leaflets.
Make sure your brand is what's turning heads with Helloprint's affordable advertising Flyers! Printed in full colour and designed for your campaign needs; produce useful printed flyers that are sure to inform and promote your business wherever it goes.
With a half fold, the paper is folded once creating four pages with more than enough room to conveniently promote your business. The sheet can be folded lengthwise or widthwise, and is divided into two equal pieces that, once folded, fit exactly together.
Most popular for informative booklets, pricelists, menus & programs
A tri-fold is when you fold twice in the same direction. One part of the leaflet is folded inside the other two parts. The inside part is slightly slimmer (by 3mm) to prevent bulging once folded. The folded brochure is beautifully flat.
Most popular for takeaway menus, pricelists, company introduction leaflets, event/venue brochures
A z-fold means folding twice in the opposite direction. The three parts of the folded format are equally wide, so that the parts fall nicely over each other once the paper has been folded. These are similar to tri-fold leaflets but send a more quirky message.
Most popular for company introduction leaflets and event/venue brochures.
No matter how you use your promotional merchandise, it's important to remember that the best branded items always put quality first. The aim of using promotional items should be to remind your customers of the underlying value of your company, so you can't afford to invest in anything less than the best promotional printing solutions. At Helloprint, we use high-quality promotional printing to display your logo and company name where it will have the best impact for your business. From top-of-the-range branded merchandise like pens and calculators, to fun and exciting promotional materials that help your business stand out from the crowd, we'll ensure that you always make the right impression on your customers.
Outdoor promotion with Posters
Choose from a wide range of Posters that best fit the lasting impression you're looking for.
Who will you surprise with Greeting Cards? Whether for friends, family, or a thoughtful treat for your clients and customers, it's your personalised message and logo that brings these cards to life!
Whether you're in need of business conference invitations, birthday invitations, wedding invitations or party invitations (the list could go on), you’re in the right place for your next batch of custom invites that are just waiting to bring people together.
A 'thank you' email on your screen doesn't quite capture the charm of receiving a personalised card. These aren't just for bragging rights, but they're advertising muses that come conveniently small, but promote in a big way! Don't leave these out of your direct mail, inserts, and discount campaigns.
Don't hesitate to add that personal touch to your products with Compliment Slips! Print in full colour on a premium paper type of your choice. A compliment slip is the first thing a customer will see after receiving their much-anticipated delivery; it's a convenient opportunity to both engage them with a message and emphasise your company's professionalism.
Helloprint was launched with one big mission: making ordering print easy for everyone everywhere.
From our own personal experiences, we've discovered that ordering print is not that easy. So, we've created a blog full of helpful, inspirational articles & a YouTube channel filled with videos to make your next print order super easy!
The Benefits of Promotional Merchandise for Brand Visibility
Corporate merchandise can range all the way from something simple, like a basic ballpoint pen, to far more extravagant, or specialised branded items like camping equipment. The branded merchandise that you choose will vary according to your target audience, but all promotional materials help to develop a long-lasting impression for your company.
While a social media advertisement can be forgotten about in a day, branded merchandise is far harder to ignore. Customers see your corporate merchandise every time they grab a pen, or open their calendar.
On top of that, because your customers take your promotional products with them wherever they go, they actively advertise on your behalf. Every time someone sees your logo or company name on corporate merchandise- even from the corner of their eye, they become more familiar with your company.
Promotional printing helps you to develop your brand image, and create a relationship with your customers at a surprisingly low cost. Unlike expensive digital strategies, promotional products are an efficient way to expand your marketing. After all, you're constantly building a positive bond with your audience based on the fact that you've given them something of value - for free!
Research suggests that promotional items makes almost six times as many people feel valued, compared to other marketing mediums like web and print. Because your items are useful, and high quality, your customer comes back to them time and time again. That means that they're constantly reminded of the benefits of working with your company.
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