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Square sizes

Everything about
Square Formats

Which Square Format is the right one for you?

The square format makes for a perfect choice if you plan on using the average to small size promotional materials such as flyers, booklets, and leaflets. This format offers ample space for elaborate design and detailed content, allowing you to pour as much of your creativity in it.

For instance, you can include your brand logo complemented by images of your bestselling products. You can also put any running promotions or sales of your brand. Another thing you can include would be events your company will be holding or participating in such as festivals, fairs, company anniversary, and branch opening.

There are three square formats; large square, medium square, and small square. large square measures 210 x 210. This is the largest of the three square formats and therefore has the most surface for design and text space. Meanwhile, the medium square format measures 148 x 148 and the small square measures 105 x 105. Both are notably smaller but come with ample space for minimal design and concise yet striking text. As these two are smaller than large square, it makes it easier and more affordable to reproduce them, making them cost-effective options.

In addition, promotional products of this format come in a wide range of materials. For example, we have flyers that are slim and at 135 gsm or 0.11 mm thick as well as 400 gsm or 0.35 mm thick. On the other hand, our leaflets are available in gloss coated, silk coated, and writable uncoated surfaces.

Below is a list of the different Square formats for your printing reference.

All Square formats from Small to Large

Small Square Format

Small Square Format

Small Square dimensions:
105 x 105 mm
10.5 x 10.5 cm
4.13 x 4.13 in

Read more

Medium Square Format

Medium Square Format

Medium Square dimensions:
148 x 148 mm
14.8 x 14.8 cm
5.83 x 5.83 in

Read more

Large Square Format

Large Square Format

Large Square dimensions:
210 x 210 mm
21 x 21 cm
8.27 x 8.27 in

Read more

Before you go...

By referring to this table, you will be able to make an informed decision as to which format will work best for the success of your marketing strategy. You can also rely on us to help ensure you are choosing the right material for your marketing goals. As usual, feel free to contact us!
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So speedy, wish I knew about them sooner! Hannah 11.05.2021

After previously hand-making the RSVPs for my wedding, which was a) surprisingly expensive and b) very time consuming, my fiancé and I decided to take the plunge and pay for our finalised wedding invites to be printed professionally to save us the time, now that we're both very busy with work and other wedding planning stuff. Came across HelloPrint's website at the weekend and after a few last minute alterations we submitted our final designs on Sunday evening - were sent a digital proof by Monday morning which we confirmed we were happy with, and the finished product (100 cards ordered with envelopes) arrived on our doorstep Tuesday afternoon (today). Absolutely delighted with how well the cards came out, blown away by how fast they arrived (didn't even pay for a rush order - this was a standard delivery!), and very happy with how cheap it was to do (around £40, we spent more on that on ink cartridges making our RSVPs last time!). Highly recommend this company!

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