There a different areas you can pay attention to when it comes to designing your leaflets. Have you been making use of these design tips?
1. Colour combinations
Believe it or not, the colours you choose to incorporate into your hand out can influence those that read it. Therefore, it bodes well to spend some time thinking about who you’re targeting; who will benefit from your promotions? This can help you discover the appropriate colour palette to work with. For instance, colours like blue are known to be mind-soothing and associated with clear thoughts and concentration. Other colours like reds, yellows and oranges are attention grabbing and also uplifting, which is good for encouraging action.
2. Use of fonts
It is useful to think about the typography of your folded flyer. You may be really fond of using ‘Baskerville’ but is the easiest letter form to read? Will your message jump out from each page or will it blend in with the copy to the point that your information is no longer legible from a glance when printed? Considering the best font to compliment your colour palette can really help your details stand out; enticing more people to pick up your leaflet folds and visit your website.
3. Layout is the link
When you’re designing the layout of your folded flyer, it is good to first consider the type of fold you will be getting (is it a half fold, trifold, Z-fold leaflet etc.?) and secondly, what journey do you want the customer to go on. If the first thing they see is the address of your business, this is unlikely to catch their eye or interest them enough to read further.
4. Content can be key
When it comes to describing the details, you want to include text that is quick to read. It’s good to keep in mind that people generally appreciate the ease and benefits of a product, so your main job is to convince them in a concise amount of words about what they stand to gain, and why they should choose your services over others. Here, using bullet points is a simple way to be concise and construct an understandable call to action so the reader knows exactly what is being asked of them. Also including a discount code or offer can help ‘seal the deal’ and cement their interest.
One last thing, and this goes without saying, one typo can detract from a well-designed leaflet with your logo. The last thing you want is to print hundreds or thousands of brilliant flyers explaining your business only for them to be unusable because of one error. At the end of the day, it could save you more precious time and cash to double check what you aim to produce. Doing so will help you avoid having to re-due them and will also establish your brand as a dependable and reliable business.